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Develop Your Sports Marketing Game Plan
Savvy media professionals know that sports isn’t “just another” program genre. It’s an important part of American life with an appeal that extends across age, gender and geography--reaching large,...
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Want to Give Your Marketing a Real Workout? Advertise in Sports Programming
We hope you had a chance to attend our Take Five for Your Future webcast, “The Marketing Muscle of Sports” on March 13th. If you couldn’t join us, or want to review some of the information again, you...
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Data Delivers: Building a Better Media Plan
The success of 2012 Obama Presidential campaign proved that large amounts of data from a variety of sources can be combined to micro-target critical voters in critical locations (the MIT Technology...
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Mad Men in a Multi-screen World
The media landscape continues to evolve at a rapid pace. Consumers, and the video they watch, are increasingly fragmented across multiple devices. But how are agencies changing internal processes--as...
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As Media Consumption Patterns Change, Media Planning and Ad Delivery Change Too
We hope you had a chance to attend our Take Five for Your Future webcast, “Mad Men 2013: How agencies are adapting to the times and trends of a multi-screen world” on October 30th. If you couldn’t join...
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Driving Sales Through a Multi-Screen Video Strategy
Car buyers often research their choices online before they even set foot in a dealership….causing dealers to focus on digital lead conversion as the primary metric for marketing success. But recent...
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Honored to win two CableFAX Awards for our digital initiatives
I am pleased to announce that two of our digital initiatives, which are designed to educate agencies and businesses about media trends and advertising solutions, received top recognition at the 2014...
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Increasing Dealership Traffic and Sales Through Video
We hope you had a chance to attend our Take Five for Your Future webcast, “Using Video to Drive Auto Sales and Profitability” on April 3rd where a panel of experts shared how multi-screen video...
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Targeting Consumers with Video Across Multiple Screens
Video is everywhere. The powerful combination of sight, sound and motion--once available only on the living room TV--now reaches consumers everywhere they go and on every screen they use……on TV,...
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Reaching Consumers Whenever and Wherever They Watch Video
We hope you had a chance to attend our Take Five for Your Future webcast, “Targeting Consumers with Video Across Multiple Screens,” on September 4. Our panel of experts discussed how advertisers are...
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Currency Conversion: The New Way of Buying Local TV
For decades, “ratings” and “cost per point” have been the default metrics for planning and buying local TV. Each year along the way, advertisers, agencies, and media sellers alike waited for a new...
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Using impressions-based buying to bring together fragmented audiences
We hope you had a chance to attend our Take Five for Your Future webcast, “Impressions vs. GRPs: Is CPM the New Currency for Buying Local TV?” on April 2nd. Our panel of experts discussed the pros and...
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Customizing Multi-screen Advertising Campaigns to Reach Business Goals
We hope you had a chance to attend our Take Five for Your Future webcast, “Advertiser Success Stories: Multi-Screen Campaigns that Produce Results” on June 3. A panel of Comcast Spotlight advertisers...
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Can You Bring the Best of Digital Planning to TV?
For the past several years, digital advertisers have enjoyed the ability to reach consumers across hundreds of web sites, using automated buying and planning to target fragmented audiences with...
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Learning How Data Automation Can Improve Local TV Buying
We hope you had a chance to attend our Take Five for Your Future webcast, “Automating and Optimizing Local TV Planning” on November 4. If you couldn’t join us, or want to review some of the...
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Take Five Webcast Will Reveal What Your Fellow Media Professionals Are Thinking
In January, we asked advertising and marketing professionals from across the U.S. to share their thoughts on some of the most pressing questions they’ll face over the next year including addressability...
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Looking into the Crystal Ball for the Media Industry in 2016
We hope you had a chance to attend our Take Five for Your Future webcast, “16 Questions Facing Media Pros,” on March 16. If you couldn’t join us, or want to review some of the information again, you...
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Take Five Webcast Will Explore the Power of Video to Drive Engagement
Your TV and digital video advertising may be doing a lot more than you’re giving it credit for. The ability of video to generate brand awareness has long been recognized, but recent studies also point...
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Driving Digital Engagement Through Video
We hope you had a chance to attend our Take Five for Your Future webcast, “Awareness to Action: The Critical Role Video Plays in Driving Web Traffic and Social Engagement,” on May 25. If you couldn’t...
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How Can You Put Fragmented Audiences Back Together?
Could audience fragmentation actually be your friend? Find out by registering for a live, interactive webcast, Putting Fragmented Audiences Back Together Again: A Look at Video’s Audience-Based Future,...
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